If your 2019 plan includes a new website, refreshing of your brand, if you own an online store or use your website to generate leads then this article is for you. Did you know that over 84% of people say that colour was the primary reason they bought something. Over 52% of people do not return to a website because they do not like the aesthetics. Look at the Wikid Agency our colours create a sense of calm representing a creative, imaginative, wise brand.

Colours that effect online user experience

Red

Personality and Emotions

  • Evokes strong emotions
  • Encourages appeitite
  • Increases passion and intensity
  • Red roses symbolise love

Marketing

  • Increases heart rate
  • Used by restaurants to stimulate appetite
  • Creates urgency often seen in sales
  • Used for impulsive shoppers

Yellow

Personality and Emotions

  • Increases cheerfulness, warmth
  • Causes fatigue and strain on the eyes
  • Makes babies cry
  • Stimulates metal processes
  • Stimulates nervous system
  • Encourages communication

Marketing

  • Represents optimism and youthfulness
  • Used to grab attention of window shoppers
  • Shows clarity

Blue

Personality and Emotions

  • Associated with Water and Peace
  • Most men prefer blue
  • Represents Calmness and Serenity
  • Curbs Appetite
  • Known as a cold colour
  • Increases productivity
  • Most used colour in the office

Marketing

  • Often used in corporate businesses because it is productive and non-invasive
  • Creates brand trust and security

Orange

Personality and Emotions

  • Reflects excitement and Enthusiasm
  • Shows warmth
  • Warns of Caution

Marketing

  • Signifies aggression
  • Crease call to actions like click here
  • Helps impulsive purchases
  • Represents a friendly, cheerful and confident brand

Green

Personality and Emotions

  • Constitutes health and tranquillity
  • Symbolises money
  • Denotes nature
  • Used in night vision as it’s the most sensitive colour to the eye and we are able to discern the most shades of it
  • Represents new growth

Marketing

  • Used to relax in stores
  • Associated with Wealth
  • Long been the symbol of Fertility

Purple

Personality and Emotions

  • Shows royalty, wealth, success and wisdom
  • Many kings wore a purple robe

Marketing

  • Used often in beauty or anti-aging products
  • Used to soothe or calm
  • Represents a creative, imaginative, wise brand

We hope this article got you thinking about what colours could be doing for your brand and how important it is when it comes to your lead generation.

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